New Zealand Streetwear

This ain’t just gear, it’s a mindset. Built for the grind, the growth, and the good times. Designed in NZ. Worn by those chasing more.

From the hard days to the good ones, the mission stays the same; be better than yesterday.

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

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New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

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New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

New Kids On The Block

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The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

The Go-To Hood

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The Go-To Hood

Level up the little legends. Premium kids caps built tough for everyday chaos. Matching the vibes of Mum, Dad, and the whole crew.
Made for long days, late nights, and every moment in between. Premium unisex tanks designed for the crew who stay active, stay social, and stay ready.
Hoods designed to move with your lifestyle. Heavyweight fabric, perfect fit, and a premium feel that hits different.
    Collections

    Shop by Collections

    Hoods

    Heavyweight, warm, and built to last. These hoods are your armour on cold mornings and cruisy nights, clean style with real backbone.

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    Tees

    Everyday staples with a premium twist. Soft feel, solid fit, and easy to throw on with anything. Simple done right.

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    Tanks

    Made for the heat and the hustle. Breathable, lightweight tanks that keep you cool while you put in the work.

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    Hats

    Finish the fit. Tough, timeless lids made for the gym, the street, and anywhere the day takes you.

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    No Restocks

    Summer Drop

    Summer Tank

    Stay cool when the grind heats up. These unisex summer tanks are all about comfort and movement. Lightweight, breathable, and designed for long days in the sun. Perfect for training, cruising, or just staying sharp when the temps climb. Easy fit, clean look, summer sorted.

    Caps

    Top off the fit with purpose. Our caps are built tough and designed to go everywhere, gym, worksite, weekends, whatever. Clean lines, solid structure, and that Be Better edge that pulls the whole look together. Chuck it on - roll out.

    The Man Behind The Movement

    Get to know Trent, the founder, the mindset, and the story that sparked Be Better. Raw honesty, real lessons, and the journey that turned setbacks into a movement.

    Read More Read More
    Our Story

    Moving Forward, Never Settling

    Community

    Be Better is about belonging. We don’t just make gear, we build a crew. Through clothing, culture, and shared stories, we create a space where people feel supported, respected, and motivated to rise together. No egos, no outsiders, just real people on the same journey.

    Authenticity

    Everything we create is real - quality gear, genuine intention, and honest connection. Be Better isn’t hype-driven or trend-chasing. It’s built from lived experience, real graft, and a founder who shows up with the crew every day. When you rep Be Better, you’re backing a brand with heart, not a faceless label.

    Progression

    Life is about moving forward. Whether it’s in the gym, in mindset, or in daily life, Be Better represents steady growth. Every drop, every collab, every message is designed to inspire you to push limits, level up, and show up as your sharpest self, one day at a time.

    Aotearoa

    Be Better is proudly Kiwi at the core. The grit, humility, humour, and heart of Aotearoa runs through every piece we make. Rooted in local culture and community, the brand carries the raw, grounded spirit of where we’re from.

    You’re Be Better crew now, and around here we lift each other up, everyday.

    Seasonal Looks

    Summer Collection

    Gear built for long days, hot sessions, and summer missions. Lightweight fits that move with you.